SERVICES

UI/UX Design

Users gravitate towards products that solve their problems, but they become true champions for those that combine problem-solving with user-friendly, intuitive design.

Specialized roles delivering unique designs

100+

Companies joined us

Team of Passionate Designers

OUR PHILOSOPHY

Design Ethos

Simplicity as sophestication

We believe in creating products that are not just aesthetically pleasing but also intuitive and easy to use .

User centric approach

Users are at the heart of everything we do, and we strive to create interfaces that make solutions feels accessible rather than intimidating

Attention to detail

Our commitment to perfection often involves creating numerous prototypes and refining designs until they meet our high standards.

Influenced by worldly principles

We derive inspiration from the worldly concepts to produce fresh takes on your challenges

Integration of form and function

We ensure that nothing comes at the expense of usability—every curve, color, and composition serves a purpose.

Range of Services We Offer

Every day, we refine, iterate and explore how to make work better for everyone. Join us in creating a better future of work that’s more connected, inclusive and flexible.

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We craft visually appealing, high-performing websites with a strong focus on usability, accessibility, and responsiveness. Our approach ensures seamless navigation, intuitive information architecture, and compelling interactions that keep users engaged. We prioritize conversion-focused UI elements, micro-interactions, and A/B testing to optimize engagement and drive measurable business outcomes.

View how we elevated user engagement with a unified super-platform

Our conversion-optimized ecommerce UI/UX focuses on streamlining the shopping journey—from intuitive product discovery to a frictionless checkout process. We enhance the user experience with clear CTAs, persuasive product layouts, trust-building design elements, and mobile-first interfaces. By reducing cognitive load and simplifying navigation, we increase user confidence and boost sales.

View how we redefined sneaker resale to become India’s leading marketplace

For SaaS platforms, we design intuitive, scalable, and data-driven interfaces that prioritize user onboarding, adoption, and retention. Our UX strategy includes clear user flows, dashboard personalization, interactive onboarding, and feature discoverability to reduce churn and enhance product stickiness. We also implement responsive and modular UI systems to support future scalability.

View how we transformed contract management for seamless legal workflows

We create sleek, user-centric mobile and web applications with a focus on smooth interactions and seamless functionality. Our approach includes gesture-based navigation, thumb-friendly UI elements, and adaptive layouts to enhance usability across devices. By leveraging motion design, intuitive micro-interactions, and user research-driven optimizations, we craft digital experiences that feel natural and engaging.

View how we empowered 5M+ women in managing PCOS

Beyond interfaces, we map end-to-end customer journeys to optimize interactions across touchpoints. We focus on designing seamless omnichannel experiences, ensuring that every digital and physical interaction aligns with user expectations. By applying human-centered design principles, usability testing, and behavioral insights, we improve service delivery, reduce friction, and enhance overall satisfaction.

View how we digitized care home management for streamlined operations and compliance

We design integrated digital ecosystems that ensure seamless communication and data flow across platforms. Our UI/UX approach involves designing modular, scalable interfaces, ensuring cross-platform consistency, and prioritizing interoperability. By creating cohesive design systems and intuitive multi-platform interactions, we enable users to navigate complex ecosystems effortlessly, leading to higher efficiency and engagement.

View how we built India’s biggest EV charging network

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PROCESS

Detailed Process of Designing

Business download & Brand Personality

The design process begins by understanding your business, vision, target consumer, and growth plan. This alignment ensures future-proof design. We also use this opportunity to get an understand of your brand personality, to ensure your brand experience stays connected across all touchpoints.

Industry & Competitor Research

This exercise enhances our grasp of competitors, their experience gaps, and consumer mindsets, leading to a brand experience that leverages industry insights.

UX wireframing and ideation

UX wireframing is a visual blueprint that outlines the basic structure and functionality of the website, locking in on navigation, content and experience flow. We either make a custom design or choose a template from Shopify and modify it to meet brand standards.

UI Design

After confirming UX, Ul introduces the visual layer with elements like color palette, typography, and illustrations. Starting with mood boarding, we establish a visual style for the homepage, create design guidelines, and on approval — extend the same aesthetic to the rest of the website.

Creating a design system and templates

We create a design system and templates for assets that will change regularly - homepage banners, marketing landing page templates, discount cards, product offers etc.

Development support

Once designs are approved, the development team starts coding them simultaneously. Through this stage, they demand design support on several fronts.

ENGAGEMENT MODELS

Choose how you want to engage

One time consult

Use our talent to plan, design, and build your MVP from scratch for that important launch and gain visibility through our Content and design experts

Augmented resource model

Hire our talent on an exclusive retainer model for quick iterations, closer interactions, and full control over your development and Campaigns

Fully managed model

Outsource your product development and marketing to us; we manage it with regular updates and timely completion.

Want to explore how we can work together?

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TESTIMONIAL

Why our partners bet on Tequity for Design success

There are some software development companies who are just ‘vendors’, but Tequity is a ‘Partner’. They worked closely with us to understand our requirements, and iterate on a solution that the business team loved!

Saurabh Odhyan

CTO, Fresh-to-home

The team is a very talented full-stack studio. We have engaged with them on several projects and we were always extremely happy with the results. The team takes feedback really well and is aligned with you to make the best possible experience for the end user.

Rohith Salim

Co-founder

Tequity has been a true partner for ChargeZone not just in our product development, but company evolution as well. They rebuilt our entire technology systems on new age software stacks which is enabling us to modernize the electric energy infrastructure globally.

Ravindra Mohan

Director of Strategy and Business

The team is super quick and responsive. We loved the output we have received! They built the initial version of our product and then helped transition that to our in-house team with with extreme professionalism

Wisnu Nugrahadi

Co-Founder and CEO

CASE STUDIES

Crafting Innovative Solutions for Modern Challenges

View more case studies

JOURNALS

Industry Insights from Tequity

Artificial Intelligence

A Complete Guide to Fine-tuning LLMs for Enterprise

Rahul Nair

20 March 2025

10 min read

General

The Tequity Way

Ajay Kumar

12 March 2025

17 min read

Explore how Tequity drives change

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Driving product success through meticulous planning, data-driven insights, and a customer-centric approach.

Any questions?

We have never faced this issue because our process is highly iterative. We show you multiple versions of the product at different stages, incorporating your feedback along the way. This ensures the final outcome aligns with your vision..

Our pricing depends on your business goals and the effort required to achieve them. If needed, we can also work backward from your budget to set realistic expectations.

Our designers and developers are trained to the highest standards, ensuring top-tier execution. Additionally, we conduct a round of QA at every stage—both in design and engineering—to maintain the highest quality of output.

We are open to multiple modes of engagement, and the minimum duration depends on the scope of work for your project. Let’s discuss your needs and find the best fit