Defining Goals

Managing PCOS and overall wellness is a highly individualized experience, yet users often struggle with habit formation, motivation, and understanding complex health data. The subjective nature of PCOS symptoms adds another layer of complexity, making it difficult to deliver care that is both inclusive and personalized. Many users feel overwhelmed by medical jargon in health reports, leading to a reliance on healthcare experts for interpretation rather than feeling empowered to take control of their own health. To create a truly effective and user-centric solution, the approach must be tailored, accessible, and engaging, ensuring users can seamlessly integrate wellness management into their daily lives.

• Simplify Health Data for Better Understanding

Users often find health reports overwhelming due to medical jargon and complex data visualization. The goal is to present clear, actionable insights using simplified language, visual cues, and intuitive formats that empower users to interpret and engage with their health information independently.

• Personalize Wellness Journeys for Inclusive Care

Since PCOS symptoms and responses to treatment vary widely, it is crucial to offer a customized experience that considers individual health metrics, cycles, and lifestyle factors. The platform should adapt dynamically to different user needs, ensuring inclusivity and relevance across diverse backgrounds.

• Encourage Habit Formation & Sustainable Lifestyle Changes

Many users struggle with maintaining motivation and consistency in their wellness journey. The goal is to integrate behavioral science-driven features such as goal-setting, progress tracking, and gamification to help users build long-term habits that promote sustainable health improvements.

• Reduce Dependence on Experts Through Self-Empowerment

A significant challenge users face is their heavy reliance on healthcare professionals for guidance. By providing educational resources, AI-driven recommendations, and interactive tools, the goal is to equip users with the knowledge and confidence to make informed decisions about their health, reducing dependency while enhancing engagement.

Problem statement

Users needed a personalized wellness experience tailored to their health and lifestyle which also aided in healthy habit formation and did not keep them reliant on experts for guidance.

Electric vehicles and Solar panels

Approach to designing the app

A research-driven approach was adopted to create a personalized, accessible, and empowering digital experience for managing PCOS. By leveraging user insights, behavioral research, and usability testing, the platform was designed to simplify health data, encourage sustainable habits, and offer inclusive care while ensuring users feel supported throughout their wellness journey.

1. Encouraging Habit Formation & Motivation

Users struggled with maintaining long-term motivation and forming sustainable habits. To address this:

• Small, achievable tasks were introduced to build confidence and momentum.
• Subtle reminders, positive reinforcement, and expert guidance help users stay on track.
• Visual cues and progress tracking encourage gradual lifestyle improvements.

2. Providing Inclusive & Accessible Information

PCOS affects individuals differently, requiring a tailored, easy-to-navigate experience to prevent information overload. The platform ensures:

• A step-by-step onboarding process for first-time users to access relevant resources.
• Simplified language and structured content for better comprehension.
• The website focuses on education, while the app offers actionable steps for implementation.

3. Simplifying Health Data for Better Decision-Making

User testing revealed that complex health reports were difficult to interpret. To make health data more accessible:

• Reports were redesigned with simplified language, intuitive layouts, and visual cues.
• Users can compare insights with expert suggestions for informed decision-making.
• The platform fosters confidence in self-monitoring, reducing dependence on healthcare professionals.

4. Creating an inclusive and Engaging Patient Experience

Comprehensive intake forms were used to collect insights into users' health, lifestyle, and cycles, enabling:Secondary research was conducted to understand patient challenges and cognitive barriers.

• Dynamic, personalized interfaces that adapt to individual needs.
• Targeted wellness plans, including 6-month programs, expert guidance, and supplement recommendations.
• A more intuitive decision-making process, ensuring relevant, user-specific solutions

Design Approach & Style Guide

• For Alto, we prioritized efficiency by developing a concise style guide rather than a full-scale design system. This approach ensured visual consistency while streamlining the development process.

• The style guide included:
• • A detailed color palette.
  • Typography documentation
  • Graphic assets, including images and illustrations
  • An icon library

• To facilitate implementation, we provided the development team with a full walkthrough of the designs.