SaaS

How Monk Tech Labs revamped their tenant experience app for 40% higher engagement

TheHouseMonk is a B2B SaaS platform in the RealTech domain

SaaS

How Monk Tech Labs revamped their tenant experience app for 40% higher engagement

TheHouseMonk is a B2B SaaS platform in the RealTech domain

SaaS

How Monk Tech Labs revamped their tenant experience app for 40% higher engagement

TheHouseMonk is a B2B SaaS platform in the RealTech domain

SaaS

How Monk Tech Labs revamped their tenant experience app for 40% higher engagement

TheHouseMonk is a B2B SaaS platform in the RealTech domain

Problem Statement

Declining Customer Engagement

TheHouseMonk had an existing app which was given to tenants for functional use cases like paying rent, and raising maintenance requests. Some of it's major problems were


Low engagement

Downloads was under 20% of total userbase

MAU was less than 15% of downloads

Solution

Revamped Onboarding

Tequity worked on the entire app to improve adoption and engagement. Some of the biggest changes were as follows

Revamped user onboarding

Introduced Community based features

Dark theme was introduced

Outcome

Increase in MAU

More than 45% of tenants downloaded the app

MAU's increased to 35%

Average user spent more than 45 mins on the app per month

Problem Statement

Declining Customer Engagement

TheHouseMonk had an existing app which was given to tenants for functional use cases like paying rent, and raising maintenance requests. Some of it's major problems were


Low engagement

Downloads was under 20% of total userbase

MAU was less than 15% of downloads

Solution

Revamped Onboarding

Tequity worked on the entire app to improve adoption and engagement. Some of the biggest changes were as follows

Revamped user onboarding

Introduced Community based features

Dark theme was introduced

Outcome

Increase in MAU

More than 45% of tenants downloaded the app

MAU's increased to 35%

Average user spent more than 45 mins on the app per month

Problem Statement

Declining Customer Engagement

TheHouseMonk had an existing app which was given to tenants for functional use cases like paying rent, and raising maintenance requests. Some of it's major problems were


Low engagement

Downloads was under 20% of total userbase

MAU was less than 15% of downloads

Solution

Revamped Onboarding

Tequity worked on the entire app to improve adoption and engagement. Some of the biggest changes were as follows

Revamped user onboarding

Introduced Community based features

Dark theme was introduced

Outcome

Increase in MAU

More than 45% of tenants downloaded the app

MAU's increased to 35%

Average user spent more than 45 mins on the app per month

Problem Statement

Declining Customer Engagement

TheHouseMonk had an existing app which was given to tenants for functional use cases like paying rent, and raising maintenance requests. Some of it's major problems were


Low engagement

Downloads was under 20% of total userbase

MAU was less than 15% of downloads

Solution

Revamped Onboarding

Tequity worked on the entire app to improve adoption and engagement. Some of the biggest changes were as follows

Revamped user onboarding

Introduced Community based features

Dark theme was introduced

Outcome

Increase in MAU

More than 45% of tenants downloaded the app

MAU's increased to 35%

Average user spent more than 45 mins on the app per month