Transforming Real Estate Into a Unified, People-Centric Digital Experience

1. About the Company

AurumLiv is a Mumbai-based Super App built to revolutionize the real estate industry. With a team of over 50, the company set out to address a fundamental frustration shared by buyers, developers, and financial institutions alike: the real estate journey is fragmented, opaque, and unnecessarily complex. From property discovery and loan calculators to market trends and transaction management, AurumLiv’s vision was to bring every stakeholder and every touchpoint under a single, technology-driven platform that simplifies the end-to-end experience of buying, selling, and managing property.

2. The Challenge

As AurumLiv expanded its product suite and onboarded a growing base of users and developers, several product and experience challenges became clear:

• A Fragmented Experience Across Multiple Products: AurumLiv’s ecosystem spanned calculators, loan tools, property listings, and market trend dashboards, each built as a separate project. Users were forced to jump between applications to complete what should have been a single, continuous journey. This fragmentation created friction, increased bounce rates, and diluted the platform’s core value proposition of simplicity.
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• A Cumbersome Data Entry Process for Developers: Property developers listing on the platform faced a time-consuming, manual data entry process that strained resources and slowed operations. The lack of automation and intelligent workflows discouraged developer adoption and created bottlenecks that cascaded into the buyer experience.
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• An Incoherent Brand Identity Across Constituent Brands: AurumLiv housed multiple sub-brands under its umbrella, each with its own design language, messaging, and visual identity. The diversity, while a strength in coverage, created confusion among users about what the platform stood for. Without a cohesive brand system, the experience felt disjointed and undermined trust.
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• Maintaining Consistency Across Multiple Platforms: With a presence spanning a website, mobile app, responsive web, and internal dashboards, ensuring a consistent and coherent experience across all surfaces was a significant challenge. Diverse data structures and varying development environments made it difficult to maintain design standards and deliver a unified user experience at scale.

These challenges demanded a holistic approach that combined product strategy, brand unification, UX design, and cross-platform execution to deliver on AurumLiv’s promise of a seamless real estate experience.

3. Solution Implemented by Tequity

Tequity partnered with AurumLiv as its dedicated product design and experience team, working end-to-end across research, brand strategy, UX, and multi-platform design to unify and elevate the entire ecosystem.

• Designed a Unified Super-Platform Experience: Tequity conducted a detailed analysis of AurumLiv’s various projects, mapping user journeys across every application and platform to identify where fragmentation was causing friction. Based on these insights, a unified super-platform was designed that brought calculators, loan tools, property discovery, and market trends into a single, seamless experience. Users could now access everything they needed in one place, eliminating the need to switch between applications and dramatically reducing drop-off points.
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• Streamlined Developer Data Entry With Intelligent Automation: Tequity observed the manual data entry workflows developers relied on and identified inefficiencies through insight mapping. User-friendly features including data replication, easy modifications, and intelligent autofill were implemented, significantly reducing the time and effort required to list properties. This streamlined workflow was integrated directly with the buyer’s portal, optimizing data flow and enhancing the experience for both developers and end-users.
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• Created a Cohesive Multi-Brand Identity System: Tequity conducted brand audits for each of AurumLiv’s constituent brands to understand their unique selling points, messaging, and design elements, alongside a competitive analysis of how other platforms managed multi-brand ecosystems. Each brand’s individuality was preserved while being seamlessly merged into a cohesive UI design and visual system. The result was a unified platform presence that felt consistent and trustworthy without erasing the distinctiveness of each brand.
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• Delivered a Consistent Cross-Platform Experience: Tequity conducted cross-platform usability testing across web, mobile app, responsive design, and internal dashboards to ensure consistency at every touchpoint. Collaborating closely with multiple development teams, Tequity established aligned design standards and interaction patterns that accommodated diverse data structures while preserving a unified look and feel. The focus on tailored, user-centric interactions across all digital surfaces ensured the platform delivered a coherent experience regardless of where users engaged.

4. Results

The partnership between AurumLiv and Tequity delivered measurable outcomes that validated the platform’s transformation:

• The unified super-platform experience reduced the bounce rate to just 20%, a significant improvement that reflected users’ ability to find what they needed without navigating away from the platform.
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• Intelligent automation features cut time spent on property data entry by 43%, freeing developer resources and accelerating the pace at which new listings reached the buyer-facing portal.
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• The cohesive multi-brand identity system drove a 58% increase in brand awareness, with improved task success rates and customer retention confirming that a unified visual language directly strengthened user trust and recognition.
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• The consistent cross-platform design delivered a 74% increase in cross-platform engagement, demonstrating that users were now interacting with AurumLiv confidently across web, app, and internal tools as a single, cohesive ecosystem.
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• With a scalable design system and a unified platform foundation now in place, AurumLiv is positioned to deepen its product offering, onboard new developer partners, and expand its footprint as India’s most comprehensive real estate super-platform.

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