Transforming Property Valuation Through Intelligent Design and Data Clarity

1. About the Company

Aurum Instahome is a Mumbai-based PropTech company with a team of over 50, built on the belief that real estate decisions should be driven by reliable data, not guesswork. Part of the broader Aurum ecosystem, Instahome set out to create an integrated technology platform that brings together property valuations, spatial analytics, and market intelligence, giving homeowners, developers, and real estate agents the tools to make confident, informed decisions in a market historically defined by opacity and inconsistency.

2. The Challenge

As Aurum Instahome worked to bring its data-driven vision to market, several product and experience challenges emerged:

• Unreliable Data in a Volatile Market: The real estate market is plagued by inconsistent data and rapid price fluctuations, making it difficult for stakeholders to obtain reliable property valuations. Without a well-structured information architecture, users had no clear path to the data they needed, undermining trust in the platform’s core promise of accuracy.

• Unclear Spatial and Location Requirements: The Aurum team struggled to fully comprehend the specific spatial and location needs of their diverse client base, from homeowners to real estate agents and developers. This gap made it difficult to deliver accurate property analysis and valuation, as the platform’s data models were not yet aligned with how users actually think about and evaluate properties.
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• A Visual Identity That Didn’t Reflect the Product’s Value: The existing design failed to effectively communicate Aurum Instahome’s unique offerings to its target audience. The interface lacked the visual sophistication and engagement needed to differentiate the platform in a competitive PropTech landscape, and users had limited cues to build trust in the product’s capabilities.
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• A Complex Valuation Journey With Too Many Steps: Users seeking property valuations were forced through a multi-step process with redundant interactions, creating friction that hindered engagement. The experience was especially punishing on mobile, where the complexity of the desktop flows translated poorly to smaller screens, impacting accessibility and retention.
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These challenges required a combination of deep user research, information architecture expertise, visual design innovation, and cross-platform thinking to deliver a product that matched the ambition of Aurum Instahome’s vision.

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3. Solution Implemented by Tequity

Tequity partnered with Aurum Instahome as its dedicated design and product experience team, working across research, information architecture, UI design, and mobile optimization to reshape the platform from the ground up.

• Built a Robust Information Architecture for Reliable Valuations: Tequity conducted extensive secondary research into real estate data patterns and market volatility to understand where users were losing confidence. A well-organized information architecture was designed that made property data more accessible, consistent, and navigable, enabling users to make informed decisions even in a rapidly changing market. This structural foundation became the backbone of the platform’s credibility.
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• Refined Spatial and Location Models Through Iterative Prototyping: Tequity initiated a rigorous wireframing and prototyping process to clarify spatial and location requirements, grounded in user research and usability testing. Working in close collaboration with the Aurum team, the design was continuously refined to ensure that property analysis and valuation workflows aligned precisely with how homeowners, developers, and agents evaluate properties in the real world. This iterative approach closed the gap between the platform’s data models and actual user expectations.
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• Redesigned the Interface With a Modern, Trust-Building Visual Language: Tequity explored a range of design trends and visual elements to find the right aesthetic for a data-driven PropTech platform. The homepage and key interfaces were redesigned using visually engaging elements including 3D shapes, glass morphism, and darker background tones that gave the platform a distinctive, premium feel. Statistical data was presented prominently and clearly, building user trust and communicating the product’s unique value at a glance.
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• Simplified the Valuation Journey Across Desktop and Mobile: Tequity restructured the property valuation flow to minimize redundant steps and streamline user interactions. User-friendly tools such as the “Expensometer” were introduced, giving users quick access to results with fewer clicks. Mobile-responsive versions of the platform were designed with the same rigour, ensuring the full depth of the valuation experience was equally accessible on smaller screens without compromising usability or clarity.

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4. Results

The partnership between Aurum Instahome and Tequity delivered measurable outcomes that validated the platform’s redesigned experience:

• The restructured information architecture improved the accuracy of property valuations, giving users a dependable foundation for decision-making and strengthening the platform’s credibility in a data-inconsistent market.
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• Iterative prototyping and user research drove property data precision up to 87%, confirming that the refined spatial and location models were now closely aligned with real-world client needs.
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• The visual redesign with modern UI elements and prominent data presentation lifted the conversion rate by 57%, demonstrating that a trust-building, visually distinctive interface directly influenced user confidence and action.
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• The simplified valuation journey and mobile-responsive tools increased the user retention rate by 54%, showing that a streamlined, accessible experience kept users engaged and returning to the platform.
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• With a data-rich, design-forward foundation now in place, Aurum Instahome is well-positioned to expand its analytics capabilities, deepen its market coverage, and solidify its role as a trusted intelligence layer in India’s evolving PropTech landscape.

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